Market Definition Metro Colorado Springs |
 |
El Paso County Population Growth |
Current population Over 562,779
6.3% Growth from over the next 5 years
El Paso County is the most populous county in the state68% of El Paso County adults age 25+ have some college+
67% of El Paso County households are owner-occupied
El Paso County median home value is $190,605
El Paso County ranks #2 in the state in retail sales, out-ranking the following Denver counties: Jefferson, Arapahoe, Boulder, Adams and Broomfield
Colorado Springs is home to five major military installations
The Colorado Springs DMA ranks #13 for Armed Forces Population among the 210 U.S. DMA’s. |
Source:Claritas 2006 |
 |
*2006 Estimate, 2011 projection
Source: Census 2000, Colorado Economic & Demographic Information System, Claritas 2007. |
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Colorado Springs Key Demographic Points |
|
Younger Market |
COS Metro |
U.S. Average |
Median Age |
33.0 |
36 |
More Affluent |
|
Average HH Income |
$69,927 |
$65,489 |
Income Growth (2006-2011) |
12.7% |
10.7% |
Educated Market |
|
Bachelor’s Degree or Higher |
32% |
25% |
Mobile Populace |
Nearly a fifth (18%) of residents have lived in their home for one
year or less |
| Sources: Claritas 2007, Scarborough
2006 |
El Paso County Ranks Top Among Colorado Counties |
#1 for Total Population
#1 for Armed Forces Population
#2 for Total Households
#2 for Employed Population
#3 for Bachelor’s Degree+ Population |
| Source: Claritas 2006.
|
Colorado Springs Highlights |
Colorado Springs is one of the most wired cities in America
• 78% of Colorado Springs adults own a home computer
• 80% have internet access
• 75% access the internet regularly
• 51% of those with internet access have high-speed connections
• Gazette.com and ColoradoSprings.com are the top two local Web sites
The Colorado Springs DMA accounts for 321,000 households or 855,000 people, nearly one-fifth (18%) of the state of Colorado.
Consumer Buying Power in the Colorado Springs DMA is projected to grow 27% from 2006 to 2011. |
Base: El Paso and Teller counties.
Source: Scarborough 2006. MORI Editorial 2005. |
Military Households Offer
Attractive Demographics |
Average Household Income - $71,348
Age - 18-34 75%
Married - 53%
High School Graduate+ - 96%
Some College+ - 45%
Access to Internet - 93%
Made Internet Purchase - 67%
|
Note: Based on active-duty U.S. military worldwide.
Source: MilitaryTimes.com 2006 |
El Paso County Retail Sales |
$7.5 billion total
$1.5 billion new/used car sales
$1.4 billion furniture/furnishings sales
$1.0 billion radio/tv/computer store sales
$986 million restaurant sales
$649 million department store sales |
| Source: Claritas 2006 |
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